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Attract your ideal target market

Attract your ideal target market

Attract your ideal target market

To achieve success in China, whether you’re planning to expand operations on the ground or attract international e-commerce customers, your business requires a comprehensive plan to rank higher on Baidu’s search engine results pages.

With an estimated 200 million daily users, constituting up to 80% of the region’s search engine market, an attention-grabbing Baidu SEO campaign can deliver unparalleled results for emerging brands.

As more companies worldwide venture into China, professional assistance is crucial to distinguish your business within Baidu’s search results.

First Page Ireland’s award-winning team specialises in helping companies expand into China and beyond. Our multilingual experts can implement a precise approach tailored to achieve your specific business goals.

Understand Baidu and grow

Understand Baidu and grow

Understand Baidu and grow

Using the same approach that brought success with Google, Bing, or Yahoo campaigns to attract customers on Baidu would be a mistake for your business.

Successfully converting consumers on Baidu requires adhering to a multitude of norms, including language, cultural nuances, customer habits, and legal considerations. First Page Ireland’s expert assistance can help you achieve your goals effectively.

Baidu relies entirely on Chinese content, making it imperative for your brand to communicate in a way that Chinese consumers understand. While Baidu’s algorithms crawl foreign content, it tends to rank poorly, given that the majority of users are based in China.

Fortunately, our dedicated team excels at creating Chinese SEO content that dominates the Search Engine Results Page (SERP). With our expertise, you can conquer the Baidu search landscape.

Make Baidu SEO work to your advantage

Make Baidu SEO work to your advantage

Make Baidu SEO work to your advantage

China has indisputably become the global leader in e-commerce, with annual online shopping sales surpassing USD $2 trillion. Developing a Baidu SEO campaign to capture your target market can lead to immense profitability.

Our professional team possesses an in-depth understanding of SEO marketing techniques that yield exceptional results on Baidu. We leverage the platform’s unique optimisation requirements to your brand’s advantage.

Regardless of your product or service, First Page Ireland can devise a robust strategy to climb Baidu’s Search Engine Results Page (SERP).

Through our expert digital marketers’ efforts, including localised backlink profiles, optimised image results, and regularly updated Chinese content, we can skyrocket your brand’s visibility, organic traffic, and profits derived from Baidu.

Think globally with Baidu SEO

Think globally with Baidu SEO

Think globally with Baidu SEO

With China’s continued dominance in the global e-commerce marketplace, prioritising the expansion of your reach on Baidu is essential if you want to attract Chinese customers.

However, Baidu comes with its share of challenges on the path to success. Working with an experienced team is the best approach to achieve your objectives.

First Page Ireland’s global SEO team understands the intricacies involved in pushing your website up the rankings and ensuring that your products and services are highly visible to relevant Chinese customers.

With our expertise in navigating Baidu’s unique requirements and our proficiency in creating high-quality Chinese content, we can deliver unparalleled results for your business. Get in touch with us to discover how Baidu SEO can significantly boost your presence in the Chinese marketplace.

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Baidu SEO Agency


Baidu is a Chinese multinational technology company and one of the largest search engines in the world. It was founded in January 2000 by Robin Li and Eric Xu in Beijing, China. Baidu is often referred to as “China’s Google” because, similar to Google, it offers a wide range of online products and services.

The primary service provided by Baidu is its search engine, which allows users to search for information, websites, images, news, videos, and more in the Chinese language. Baidu dominates the search engine market in China, accounting for a significant majority of search queries conducted within the country.

Optimising your online presence for Baidu SEO (Search Engine Optimisation) offers several benefits, particularly if you are targeting Chinese-speaking audiences or planning to expand your business into the Chinese market:

  1. Reach the Massive Chinese Audience: Baidu is the dominant search engine in China, with a significant market share. By optimising for Baidu SEO, you can tap into the massive Chinese online audience, which can potentially lead to a substantial increase in website traffic and brand visibility.
  2. Connect with Chinese-Speaking Users: Baidu primarily serves Chinese-speaking users, allowing you to engage directly with your target audience in their native language. This linguistic relevance enhances user experience and fosters better connections with potential customers.
  3. Target Chinese Keywords: Optimising for Baidu SEO requires identifying and using relevant Chinese keywords, allowing your content to rank higher for popular search terms used by Chinese users. This ensures that your website appears in front of the right audience when they search for products or services related to your business.
  4. Gain Credibility and Trust: Ranking well on Baidu search results can enhance your brand’s credibility and trust among Chinese consumers. High search rankings are often associated with authority and reliability, which can positively impact users’ perception of your brand.
  5. Local Market Penetration: Baidu SEO allows you to penetrate specific local markets within China by targeting location-based keywords and optimising your content for regional preferences and dialects.
  6. Cost-Effective Marketing: Organic search traffic generated through Baidu SEO can be a cost-effective way to attract potential customers. Compared to paid advertising, SEO efforts can provide a long-term and sustainable source of website traffic.
  7. Improve Conversion Rates: When your website appears prominently in Baidu search results for relevant keywords, it increases the chances of attracting qualified leads who are actively seeking your products or services. This can lead to higher conversion rates and a better return on investment (ROI).
  8. Build a Strong Online Presence in China: For businesses seeking to establish a presence in the Chinese market, Baidu SEO is crucial. A well-optimised website can serve as a valuable gateway to introduce your brand to Chinese consumers and compete effectively with local and international competitors.
  9. Competitive Advantage: Many international businesses overlook Baidu SEO, leaving a gap in the market. By investing in Baidu SEO, you can gain a competitive advantage over competitors who have not optimised for the Chinese search engine.
  10. Insights into Chinese Market: Through Baidu SEO, you can gain valuable insights into the Chinese market, consumer behaviour, and search trends, which can inform your marketing strategies and business decisions.

Overall, Baidu SEO offers an opportunity for businesses to establish a strong online presence, engage with Chinese-speaking users, and leverage the vast potential of the Chinese market.

The cost of Baidu SEO services can vary depending on several factors, including the scope of the project, the level of competition in your industry, the complexity of your website, and the specific goals you want to achieve. Generally, Baidu SEO services can be considered relatively more expensive compared to SEO services for other search engines like Google, Bing, or Yahoo.

There are a few reasons why Baidu SEO services might be more expensive:

  1. Specialised Expertise: Baidu operates in a unique digital ecosystem with its own algorithms, language requirements, and cultural nuances. Optimising for Baidu requires specialised knowledge and expertise, which may come at a premium.
  2. Chinese Language and Culture: Baidu SEO involves creating content in the Chinese language and understanding the cultural context to resonate with the Chinese audience. This requires qualified professionals with proficiency in Chinese, which can impact the cost.
  3. Regulations and Compliance: Operating in China necessitates adherence to local regulations and compliance requirements, which may involve additional costs and efforts.
  4. Market Demand: As more businesses look to enter the Chinese market and compete on Baidu, the demand for Baidu SEO services has increased. This increased demand can lead to higher prices for these specialised services.
  5. Local Presence: For international companies aiming to optimise for Baidu SEO, having a local presence in China or partnering with a local agency can be advantageous. However, establishing and maintaining a local presence can add to the overall cost.

It is essential to approach Baidu SEO as an investment rather than an expense. A well-executed Baidu SEO strategy can yield significant returns in terms of increased visibility, organic traffic, and conversions within the Chinese market.

Selecting an agency to spearhead your Baidu SEO campaign is a critical decision that requires careful consideration. Given the significance of the Chinese e-commerce market in determining your company’s ongoing success, entrusting an experienced team to guide your strategy is a wise move. First Page Ireland boasts a proven track record of implementing highly effective Baidu SEO strategies for numerous leading e-commerce brands in Australia, enabling them to expand into China and establish a solid foothold in the market.