- Improving your online visibility
If you’re looking to crack into the local market and get your business in front of potential customers in the area, a quality local SEO strategy is absolutely essential.
Through actions including (but definitely not limited to) redesigning and rewriting pages, adding you to local business directories and conducting extensive research to determine the most relevant keywords, we’ll bring your business to the top of Google search results.
This improves the visibility of your business online and helps drive a ton of organic traffic to your site, which in turn will boost conversions.
- Improving brand awareness and recognition
For most people, Google search and other search engines are the first port of call when trying to find particular local businesses (think ‘XXX near me’ searches). And bringing your business to the top of the results page can really help to improve overall awareness and recognition of your brand in the local audience.
This can be highly beneficial for your business because the more your local community knows about your business and what it does, the higher chance you have to attract these customers.
Even if for whatever reason they don’t click through at the time, they’re now aware of your business and that it’s a local solution that can meet their needs.
- Driving potential customers that are more relevant to you
It’s all well and good to increase your overall website traffic, but if the vast majority of them are bouncing almost immediately because they’re not actually nearby or aren’t actually after what you offer, traffic numbers are irrelevant.
A solid local SEO strategy involves using local keywords relevant to your business that will better target more suitable potential customers to web pages on your site that align with their needs.
At the end of the day, most local businesses aren’t going to find visits to their site from users on the other side of the world useful. Top-notch local SEO services are the key to bringing in organic traffic that is much more likely to convert; a local audience in the discovery phase of the buying journey.
- Creating a cost-effective marketing solution
Although it’s strongly recommended that your online marketing approach includes a range of different channels if you want to see the most success, local SEO services can be quite effective as a standalone.
Yes, you will undoubtedly see a far greater return if you opt for a combination of local SEO services, paid Google ads, social media management and other digital marketing efforts. But boosting your local rankings on Google search puts your brand front and centre, promoting traffic to your site 24/7, 365 days a year.
It’s an always-on advertising medium that users trust more than paid ads, and provided the local SEO strategy is developed correctly can be a very powerful digital marketing tool by itself.
- Increasing credibility and trust for your local business
There is a general assumption from users searching on Google and other engines that the first several sites listed in the SERP are highly reputable and trustworthy businesses.
This means if you’re one of them, you’ll automatically gain credibility and trust from any potential customers that are searching for the keywords you rank for. And as we all know, the more trust there is for a business, the better chance of conversion once the user has navigated to your site.
This isn’t just useful for your digital marketing, either. In a similar vein to brand awareness, even if a user doesn’t click through at that time they’ve seen your business as one of the top results in the local community for a particular product/service.
As such, there’s a better chance for them to recall your brand as one that is credible, and may lead to word-of-mouth advertising down the track.
- Separating you from your competitors
If your competitors don’t have a local SEO strategy in place, you’ve got the perfect opportunity to get ahead of the pack and bring your business to the forefront of your category in the local market.
If they do, it’s time to bring your business into the fold and reclaim your well-deserved share of voice that you’ve been missing all this time. Because if they’re doing it and you’re not, think about how much revenue you’re losing out on simply because your local community doesn’t know about you yet.
Quality local SEO services can not only level the playing field but take your brand to another level – head and shoulders above everyone else.
- Growing your local community
By reaching out to other local businesses in the community that also have an online presence, there’s a wonderful opportunity to cultivate meaningful working relationships.
Through this, there’s the potential of growing the number of backlinks pointing to your website (which Google loves) via local link building as well as increasing the amount of referral business from the local community. This, of course, shouldn’t be a one-way street and you should, wherever possible, return the favour!
- Optimising using real-time data
One of the fantastic things about implementing a local SEO strategy is that everything is fully measurable.
What that means is we can continuously monitor your campaign to determine what’s working and what’s not, allowing us to optimise on the go and ensure you’re getting the highest possible ROI and the most bang for your buck.
Because any comprehensive local SEO services must include conducting a full website audit and making substantial changes to its design and usability, you’ll even end up with a vastly improved site that will help bring in even more business from the local audience – and beyond!
Generally, the overarching end goal for all local businesses is to maximise profits. And through a solid local SEO strategy, you’ll see a drastic increase in organic traffic on your site of potential customers ready to make a purchasing decision.
