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Take back lost keyword rankings

Take back lost keyword rankings

Take back lost keyword rankings

Experiencing a sudden decline in your page rankings? It’s likely that your business has incurred a Google penalty. These penalties can create significant challenges for online businesses, as your website may no longer be visible in relevant search results, impacting your online presence. The most common reason for receiving these penalties is when a business unintentionally or intentionally violates Google’s search algorithm guidelines.

But fear not, if your rankings have taken a hit overnight, there’s still hope. First Page Ireland’s highly experienced SEO team is here to help. We will thoroughly assess the cause of the penalty and develop an actionable recovery plan. By ensuring your SEO strategy is in compliance with Google’s guidelines, we can restore your website’s traffic and prevent any long-term repercussions. Trust in our expertise to put your business back on the path to success.

 Return to success

Return to success

 Return to success

By choosing to collaborate with First Page Ireland, you gain access to our talented team’s unparalleled expertise in understanding Google’s algorithms. Whether intentional or not, Google’s intricate system has become highly adept at detecting businesses attempting to gain an unfair advantage through forbidden SEO shortcuts. However, there’s no need to worry, as we have the know-how to implement various strategies to eliminate penalties, restore rankings, and ensure continuous search engine productivity for your business.

Our experts will commence with an in-depth assessment of your website to pinpoint the reason for the applied penalty. Subsequently, we will craft a customised recovery plan designed to restore your page rankings to their rightful position. By eliminating any prohibited SEO practices, we guarantee that Google views your website as authentic and ready to be presented to potential customers. Trust in our team’s capabilities to guide your website back on the path of legitimacy and success in the digital landscape.

Secure your rankings

Secure your rankings

Secure your rankings

If you notice a sudden decline in your website traffic without any apparent explanation, it’s time to take action and investigate whether your site has been hit by a Google penalty. Our renowned marketers possess the expertise to quickly identify these violations and devise a solution to restore and retain your page rankings. Don’t allow an uninformed mistake to jeopardise your company’s customer base and reputation.

To promptly determine whether your business has been affected by an SEO infringement, First Page Ireland offers a complimentary Google penalty assessment. Don’t miss out on this limited-time offer and take advantage of the opportunity to uncover the reasons behind your diminishing traffic. Once an offense is confirmed, our expert team will delve into your ranking issues and ensure you continue to capture the attention of your target market. Trust in our capabilities to safeguard and revitalise your online presence.

Google penalties explained

With reaching the first page of Google so desirable for every kind of business, many attempt to take SEO shortcuts in an effort to get there faster.

Whether this involves over-optimisation or a range of so-called ‘black hat’ tactics, Google’s algorithms are far too clever for this type of approach. In fact, to address these attempts to cheat, Google has implemented a penalty system that can see a website’s rankings crash overnight.

Although these Google penalties can be hugely detrimental to a company’s longevity, it is possible to recover lost page rankings.

With the help of an expert team like First Page Australia, we can ensure your business gets back to where it belongs on the SERP.

Here, we take a look at the types of penalties that Google can hand down.


Building a solid backlink profile is a critical element of high-quality SEO. This involves having other websites link back to your own website and its content – a process that Google sees as a kind of verification of your authority. However, some people try to boost their website’s rankings by using unnatural links to deceive the algorithms into thinking certain content is more valuable than it truly is.

This is why Google created the Penguin penalty – it searches for websites that have been created only to place illegitimate links. With harsh penalties being levied against people running these websites, it takes a lot of work to fix this situation. Fortunately, we have the tools at our disposal to make it happen if a Penguin penalty has been applied to your business.


The goal behind the development of Possum was to significantly improve local search results. Not only did Google want these types of results to be more diversified, but they also wanted to avoid spam achieving a high rank. This update to the algorithm helped Google reward legitimate businesses that were sought after by customers in their immediate area.

However, this seismic shift in the way that Google handled local search results meant that some companies were caught in the crossfire. In fact, research found that up to 64% of local results were impacted by this update. If your business operating in a local context fails to appear in relevant search results, you may have been negatively impacted by Possum.


Google introduced Panda to give preference to content that it deems as high-quality, while simultaneously reducing the number of poor websites that appear in their search results. With Panda having the potential to dramatically reduce rankings, it’s important to understand what counts as low-quality content.

Perhaps the main contributor to a Panda penalty is so-called thin content. This is where a web page has very short and basic information with almost the sole intention of ranking for certain keywords. Meanwhile, Panda might also be applied to websites that lack authority and are based around content farming or rudimentary user-generated content.


The Hummingbird evolution of Google’s algorithm was one of the biggest changes to the search engine that we’ve seen. The update almost fully overhauled how Google interprets a user’s query, with Hummingbird having a much more nuanced understanding of language and conversational tones.

Many digital marketers believe this change was implemented due to the rise in voice search. With the way we type compared to our speech featuring a myriad of subtle differences, Hummingbird has helped to resolve many of these issues. If you suspect that this major update to Google’s algorithm has impacted your rankings, our expert team can investigate and find the culprit.

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Google Penalty Recovery Services


A Google penalty refers to a punitive action taken by Google against a website or web page for violating its Webmaster Guidelines or search algorithm rules. When a website is penalised, it may experience a significant drop in its search engine rankings or be removed entirely from Google’s search results.

Google penalties can occur for various reasons, such as:

  1. Unnatural Links: If a website is found to have engaged in manipulative link-building practices, such as buying or spamming links to artificially boost rankings, it may be penalised.
  2. Keyword Stuffing: Using excessive and irrelevant keywords in an attempt to manipulate search rankings can lead to a penalty.
  3. Duplicate Content: Websites with substantial duplicate content or content copied from other sources may receive penalties for lack of originality.
  4. Cloaking or Hidden Text: Presenting different content to search engines and users, or hiding text to deceive search engines, can result in penalties.
  5. User-Generated Spam: Websites with excessive spammy or low-quality user-generated content may be penalised.
  6. Malware or Hacked Content: If a website is found to contain malware or has been hacked, it may be penalised to protect users.

There are two main types of Google penalties:

  1. Manual Penalties: These are imposed by Google’s human reviewers after identifying specific violations during a manual review of the website.
  2. Algorithmic Penalties: These penalties are triggered automatically by Google’s algorithms, such as the Panda or Penguin updates, when a website’s content or link profile violates Google’s guidelines.

Recovering from a Google penalty can be a challenging and time-consuming process. Website owners need to identify the cause of the penalty, rectify the issues, and then submit a reconsideration request to Google for manual penalties.

You can determine if your website has received a Google penalty by monitoring changes in its search engine rankings, organic traffic, and visibility in Google’s search results. Here are some common signs that might indicate a Google penalty:

  1. Sudden Drop in Rankings: If your website experiences a sudden and significant decline in its search engine rankings for important keywords, it could be an indication of a penalty.
  2. Drastic Decline in Organic Traffic: A Google penalty can lead to a sharp decrease in organic traffic to your website, as your pages may no longer appear in relevant search results.
  3. Manual Action Notification: If Google’s human reviewers identify violations on your website during a manual review, they may issue a manual action notification through Google Search Console. You can check for any manual actions by logging into your Search Console account and reviewing the Manual Actions report.
  4. Loss of Indexed Pages: If your website pages were previously indexed by Google but suddenly disappear from the search results, it could be a sign of a penalty.
  5. Ranking for Irrelevant Keywords: If your website starts ranking for irrelevant or unrelated keywords, it may indicate that Google has penalised your site’s ranking for its primary keywords.
  6. Dramatic Traffic Drop on Specific Dates: A sudden traffic drop on specific dates might coincide with Google algorithm updates, such as Panda or Penguin, which could be responsible for the penalty.
  7. Search Console Warnings: Google Search Console may show warnings related to issues like mobile usability, security, or manual actions, which could be associated with a penalty.

If you suspect that your website has received a Google penalty, it’s essential to identify the cause and rectify the issues promptly. Contact us for help.

A sudden drop in keyword rankings can be caused by various factors, some of which may include:

  1. Google Algorithm Updates: Google frequently updates its search algorithms to improve search results and user experience. These updates can lead to fluctuations in keyword rankings, and your website’s position may change due to the new algorithm’s evaluation of content quality, relevance, and user engagement.
  2. Seasonal Trends: Some keywords may experience fluctuations in search volume based on seasonal trends or changes in consumer behaviour. For example, certain products or services may be more popular during specific times of the year, leading to variations in keyword rankings.
  3. Competitor Activity: Increased competition from other websites targeting the same keywords can push your website’s rankings down. If your competitors optimise their content or improve their SEO strategies, it could impact your rankings.
  4. Technical Issues: Technical problems on your website, such as server errors, page loading speed issues, or broken links, can negatively affect keyword rankings. Search engines may not be able to crawl and index your pages properly, leading to a drop in rankings.
  5. Content Changes: If you have recently made significant changes to your website’s content, such as removing or restructuring pages, it can impact keyword rankings. If the changes result in reduced relevance or authority for specific keywords, your rankings may drop.
  6. Backlink Issues: If your website loses high-quality backlinks or gains low-quality or spammy backlinks, it can negatively impact keyword rankings. Google places importance on the quality and relevance of incoming links to determine website authority.
  7. Penalties or Manual Actions: Violating Google’s Webmaster Guidelines can lead to penalties, resulting in a drop in rankings. Google may penalise websites that engage in practices like keyword stuffing, buying links, or cloaking.

To identify the exact reason for the sudden drop in keyword rankings give First Page a call.

Experiencing a sudden loss of vital keyword rankings can be a daunting experience. However, fear not, as First Page Ireland’s expert team is here to assist you in reclaiming your rightful position on the search engine results page (SERP). We will conduct a thorough analysis of your website to identify the source of your lost keyword rankings and implement effective strategies to overcome any Google penalties. With our expertise, rest assured that we’ll guide your business back to success in no time.