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Remarket your products to people who have previously visited your site to see a massive boost in sales

Remarket your products to people who have previously visited your site to see a massive boost in sales

Remarket your products to people who have previously visited your site to see a massive boost in sales

Google Display Ads: The Unsung Hero of Advertising

Google Display Ads remain an underestimated tool within Google Ads, despite their unrivalled versatility, engaging visual components, and unparalleled remarketing potential. For companies eager to shape their brand narrative and curate an optimised customer journey for maximum lead generation and conversion, no other ad platform competes.

Leverage the Unique Visual Capabilities of Google Display Ads

What sets Google Display Ads apart is their unique visual attributes. With these ads, your business can be projected across the globe, converting everyday internet users into passionate advocates of your brand.

From YouTube and Gmail to mobile apps, games, and specific websites, the breadth and depth of Google Display Ads’ reach will astound you with its precision and efficacy.

Incredible Google Display Ads Statistics

The scope of the Google Display Ads network is awe-inspiring. Your ads have the potential to reach an astonishing 90% of internet users worldwide. Furthermore, a significant 84% of marketers recognise and utilise the power of display ads, with the 25-44 age group demonstrating the greatest engagement.

One of the standout features of Google Display Ads is the cross-targeting capability. This tool enables you to establish a more efficient funnel, thus reaching a broader spectrum of prospective customers.

The Google Display network is the largest in the world, with a 90% reach across all internet users. Are you advertising?

The Google Display network is the largest in the world, with a 90% reach across all internet users. Are you advertising?

The Google Display network is the largest in the world, with a 90% reach across all internet users. Are you advertising?

With more than a decade of expertise in Google Display Ads management, we’ve consistently provided our clients with a Return On Ad Spend (ROAS) that outshines our rivals.

What’s the magic formula?

It’s our abundant experience. We’ve tirelessly experimented with Google Display Ads, gaining invaluable knowledge about what tactics produce results and which ones merely drain resources.

As a result, we are uniquely positioned to deliver extraordinary outcomes that meet your budget constraints and surpass typical turnaround times.

If you’re prepared to elevate your sales, expand your brand, and collaborate with the most accomplished Google Ads agency in the region, don’t hesitate to click the button below. Our team of Digital Strategists is ready to propel your business to new heights.

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Google Display Ads Agency


Google Display is a component of the Google Ads platform that allows businesses to run advertising campaigns on Google’s Display Network. This extensive network includes Google properties such as YouTube, Gmail, Blogger, as well as a vast array of over two million websites, videos, and apps that partner with Google to display ads.

Google Display ads are particularly distinguished for their visual and interactive elements. Unlike the text-based ads you find on Google Search, Display ads can come in the form of banners, images, text, or even videos, making them highly engaging and visually appealing. They can appear in different sizes and formats depending on where they’re displayed on the Display Network.

Google Display Ads are a powerful tool for digital marketing strategies because they allow businesses to reach a wide audience across the internet, not just those actively searching for their products or services. Display Ads also support remarketing strategies, allowing businesses to retarget potential customers who have previously interacted with their website or app, enhancing the chances of conversion.

In essence, Google Display is a comprehensive advertising service that allows businesses to share their message widely and creatively across the digital landscape.

Google Search Ads and Google Display Ads are two distinct types of advertising tools available through Google’s ad platform, each with their unique benefits and use cases. Here are the key differences between them:

  1. Where They Appear: The most significant difference between Google Search Ads and Google Display Ads lies in where the ads are displayed. Google Search Ads appear on Google’s search engine results page (SERP) when a user’s search query matches the keywords you’ve bid on for your ad. On the other hand, Google Display Ads appear on websites, videos, and apps within Google’s Display Network, which includes millions of sites beyond just Google’s search results.
  2. User Intent: Google Search Ads are designed to reach users who are actively searching for specific products, services, or information – this is known as ‘pull’ marketing. In contrast, Google Display Ads target users as they browse different websites, watch YouTube videos, or use mobile apps, irrespective of their search behaviour. This is more of a ‘push’ marketing tactic, often used for brand awareness and reaching users at the top of the sales funnel.
  3. Ad Format: Google Search Ads are typically text-based and follow a specific format, including a headline, URL, and description. However, Google Display Ads can be much more varied and visually appealing, with options for text, images, banners, GIFs, or even video content.
  4. Costing Model: While both advertising types can use cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-acquisition (CPA) pricing models, advertisers often use CPC for Search Ads (to drive clicks) and CPM for Display Ads (to build brand awareness).
  5. Remarketing: While remarketing is available for both types, it’s often more associated with Display Ads. This is because Display Ads can “follow” users around the internet, reminding them of a website or product they’ve previously interacted with.

Google Display is a critical tool in digital marketing for several reasons:

  1. Extensive Reach: Google Display Network reaches over 90% of global internet users, covering millions of websites, videos, and apps. This reach allows businesses to connect with potential customers all around the world.
  2. Visual Appeal: Unlike text-based search ads, Google Display Ads allow you to use appealing visuals, animations, or video content to capture users’ attention. These engaging formats can effectively communicate your brand’s story and boost brand recall.
  3. Targeting Capabilities: Google Display Ads offer advanced targeting options, allowing you to reach the right people at the right time. You can target based on demographics, interests, behaviours, specific websites, and even the content of a webpage. This helps to ensure your ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion.
  4. Remarketing Potential: One of the most powerful features of Google Display is remarketing. You can target users who have previously interacted with your website or app, reminding them of your products or services and encouraging them to return and make a purchase. This can significantly improve conversion rates and customer loyalty.
  5. Brand Awareness: Display Ads are ideal for building brand awareness due to their visual nature and the ability to reach a broad audience. Even if users don’t click on your ad immediately, seeing your brand across different platforms can increase familiarity and trust, making them more likely to choose you when they’re ready to buy.
  6. Cost-Effective: With flexible pricing models, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-acquisition (CPA), Google Display can be a cost-effective advertising solution. You can control your budget and choose the model that best aligns with your campaign goals.

Google Display Ads appear across the Google Display Network, which is an extensive collection of more than two million websites, videos, and apps where your ads can show. This network reaches over 90% of global internet users, providing a vast audience for your ads. Here are some key places where Google Display Ads can appear:

  1. Google-Owned Websites: Display Ads can appear on Google-owned sites like YouTube, Blogger, and Gmail. For instance, on YouTube, your ads might show up before or during a video (video ads), or in the search results and sidebar (display ads).
  2. Partner Websites: Google has partnerships with millions of websites worldwide where your Display Ads can appear. These are websites across various industries and niches that have signed up to show Google ads through the Google AdSense program.
  3. Apps: Display Ads can also show up in mobile apps. This includes various types of apps, from gaming and lifestyle to news and utilities.
  4. Remarketing: Through remarketing, your Display Ads can appear to people who have previously visited your website or used your app, as they browse sites and apps in the Google Display Network.

The specific locations where your ads show up can be influenced by your targeting settings, which can include factors like demographics, interests, specific websites, keywords, and more. By optimising your targeting settings, you can ensure that your ads reach the most relevant audience for your business.

Google Display Ads offer several targeting options that allow you to reach specific audiences based on a variety of factors. Here’s how you can target Google Display Ads:

  1. Demographic Targeting: This allows you to target your ads based on age, gender, parental status, or household income.
  2. Affinity Audiences: With this option, you can target people who have shown a strong interest in certain topics, based on their browsing behaviour and habits.
  3. In-Market Audiences: This allows you to find customers who are researching products and are actively considering buying a service or product like those you offer.
  4. Custom Intent Audiences: Here, you can define your audience by the keywords, URLs, apps, and YouTube content that relate to your product or service.
  5. Remarketing: Remarketing lets you show ads to people who have previously interacted with your website or app.
  6. Similar Audiences: This targeting option helps you find new users who have similar browsing behaviours to your website visitors.
  7. Placement Targeting: With placement targeting, you can choose specific websites, YouTube channels, apps, or videos where you want your ads to appear.
  8. Topic Targeting: This allows you to target your ads based on the topic of the content. For example, if you sell camping equipment, you might want your ads to appear on pages about outdoor activities.
  9. Contextual Targeting: Using contextual targeting, your ads will be matched to sites or pages with content that aligns with the themes or keywords you’ve chosen.
  10. Geographic and Language Targeting: You can target your ads to specific locations and languages, making it possible to reach audiences in a particular area or those who speak a certain language.

By leveraging these targeting options, you can ensure that your Google Display Ads reach the most relevant audience for your business, thereby maximising the effectiveness of your ad campaigns.

Google Display Ads come with a variety of specifications for different formats. Here’s a quick breakdown of some of the key Google Display Ad specs:

  1. File Types: Google Display Ads support several file types including GIF, JPG, PNG, and HTML5.
  2. File Size: For all file types, the maximum file size is 150 KB.
  3. Animated Ads: Animated ads can be up to 30 seconds long. The animation length for HTML5 ads is 15 seconds.
  4. Dimensions: There are several different ad sizes that Google allows for Display Ads. Some of the most commonly used are:
    • Square and rectangle: 200 × 200, 240 × 400, 250 × 250, 250 × 360, 300 × 250, 336 × 280, 580 × 400.
    • Skyscraper: 120 × 600, 160 × 600, 300 × 600, 300 × 1050.
    • Leaderboard: 468 × 60, 728 × 90, 930 × 180, 970 × 90, 970 × 250, 980 × 120.
    • Mobile: 300 × 50, 320 × 50, 320 × 100.
  5. Responsive Display Ads: These are ads that automatically adjust their size, appearance, and format to fit available ad spaces. For these types of ads, you provide:
    • At least one landscape image, one square image, and a logo.
    • Images must have a maximum file size of 5 MB.
    • The logo must have a 1:1 aspect ratio and be between 128×128 and 1200×1200 pixels.
    • A short headline (up to 30 characters), a long headline (up to 90 characters), a description (up to 90 characters), and a business name (up to 25 characters).

Embarking on a Google display advertising campaign is a thrilling venture, yet it’s crucial to establish a firm foundation from the get-go.

Initially, you must define your campaign goal, which could be anything from driving sales and generating leads to increasing website traffic. Following this, you need to determine the ad format and specify the devices where your ads should be displayed.

Additionally, brands have the option to opt for a Google Smart Display Campaign, which automates the process of targeting and bidding. However, the linchpin of your strategy should be the precise identification of your target market from the very inception of your campaign.

Give us a call today for a free audit of your campaign.

The cost of Google Display Ads can vary greatly and depends on several factors. Google Ads uses a bidding system, where you bid for your ad to be shown. Here are some factors that can influence the cost:

  1. Bid Amount: You decide the maximum amount you’re willing to pay each time someone clicks on your ad (Cost Per Click or CPC) or each time your ad gets 1,000 impressions (Cost Per Mille or CPM). The higher your bid, the better chance you have of your ad being shown.
  2. Quality Score: Google rates the quality and relevance of your ads and keywords, and this score can affect the cost of your ads. Higher Quality Scores can lead to lower costs and better ad positions.
  3. Competition: The more advertisers bidding on a similar keyword or targeting a similar audience, the higher the cost can be due to increased competition.
  4. Targeting: The cost can also vary depending on who you’re targeting. For instance, certain demographics or geographic locations might be more competitive, leading to higher costs.

As of my training cut-off in September 2021, on average, the cost per click (CPC) of Google Display Ads can be around $0.50 to $1.00, although this can vary widely based on the above factors. However, it’s important to note that pricing can change and can be different based on the specific circumstances of your business and industry. Always check the latest information from Google Ads for the most accurate data.

Impression reporting in the context of the Google Display Network (GDN) refers to the data and metrics associated with the number of times your ad is shown (i.e., the number of impressions) on the GDN.

Impressions are a key metric in digital advertising as they indicate the reach of your ads, meaning how many times your ad was displayed, regardless of whether it was clicked or not.

Impression reporting can give you insights on:

  1. Reach: The total number of unique users who have seen your ad.
  2. Frequency: The average number of times each unique user has seen your ad.
  3. Brand Visibility: A high number of impressions can boost brand visibility, even if they don’t lead directly to clicks.
  4. Engagement Rates: By comparing impressions to clicks (click-through rate), you can evaluate how engaging your ad is to your audience.
  5. Budget Decisions: If your ad has a lot of impressions but few clicks, it might be worth revising your ad content or targeting strategy.

It’s also worth noting that there are different types of impression reporting metrics available, such as “viewable impressions”, which refers only to impressions where your ad was likely to have been seen (i.e., at least 50% of your ad showed on screen for at least one second).

Remember, while impressions are a valuable metric, they’re just one piece of the puzzle. They should be considered alongside other metrics like clicks, conversions, and return on ad spend (ROAS) to get a complete picture of your ad performance.

Creating an effective display ad involves a blend of compelling visuals, clear messaging, and strategic targeting. Here are some elements that can make a display ad more effective:

  1. Relevance: Make sure your ad is relevant to your target audience and the content of the websites where it’s displayed. This can be achieved by careful keyword selection, ad placement, and demographic targeting.
  2. Visual Appeal: As display ads are visual, make sure to use high-quality images, graphics, and videos that align with your brand and message. Your ad should be able to attract attention in a crowded webpage.
  3. Clear Messaging: Your ad should quickly communicate your value proposition. Keep your text concise and easy to read. Include a compelling headline and use a call-to-action (CTA) that motivates the viewer to engage with your ad.
  4. Branding: Ensure your ad is consistent with your brand in terms of colours, fonts, and style. Include your logo to boost brand recognition.
  5. Targeting: Use Google’s powerful targeting tools to reach the right audience. This includes demographic, interest-based, geographic, and remarketing targeting options.
  6. Testing and Optimisation: An effective display ad is one that is tested and optimised over time. Test different ad variations to see what works best, and use Google’s analytics tools to track the performance of your ads and make data-driven decisions.
  7. Mobile Optimisation: Given the rise in mobile browsing, ensure your ad is optimised for mobile devices. This includes considering the size and layout of your ad on smaller screens.
  8. Offers and Promotions: Including special deals or promotions can also make your ad more enticing and improve its performance.

Remember, an effective display ad not only attracts attention but also inspires action, ultimately leading to conversions.

How can Google Display Ads Benefit your Business?

Yes, Google Display Ads can be effective if used properly. They offer businesses a chance to visually engage their audience across a wide range of websites, and they can be targeted specifically to desired demographics, geographies, and interests. However, their effectiveness also depends on the quality of the ad, the relevance to the target audience, and the overall digital marketing strategy.

Yes, display ads can be highly effective for an eCommerce business. They can help increase brand awareness, retarget customers who have visited your site but haven’t made a purchase, or promote specific products to targeted audiences. However, the success of display ads will depend on several factors including the quality of the ads, targeting strategy, and integration with your overall digital marketing plan. A/B testing is often useful for refining and optimising ad performance.

As of my last training data in September 2021, the average click-through rate (CTR) for display ads across all industries was approximately 0.46% according to Google Ads. However, these rates can vary greatly depending on the industry, the targeting of the ad, the design of the ad, and other factors. Therefore, it’s important for businesses to benchmark their own CTRs against their past performance and industry averages, and continuously test and optimise their ads to improve. Please check for the most current data as these metrics can change over time.

All businesses aspire to achieve exceptional ROI for their digital marketing endeavors, and this holds particularly true for Google display advertising. A well-executed, personalized campaign can exponentially elevate your brand’s success. However, for smaller businesses, there is less room for missteps, which necessitates choosing a reliable team to maximise their budget effectively. Fortunately, at First Page, our professionals consistently deliver unmatched ROI in display advertising campaigns.

To hit their objectives, brands must fine-tune all elements of their display advertising. Our skilled team will understand your target audience, creating captivating messages that seize their attention. We also know how to leverage the most potent features of Google Ads to stay ahead of your competitors. As we set up KPIs that allow you to assess our performance continuously, you’ll soon understand why we’re hailed as Ireland’s leading digital marketing agency.

Combining search and display advertising can be a highly effective strategy for many businesses. This is often referred to as a “multi-channel” or “integrated” approach.

Search ads target users actively looking for a product or service like yours, offering direct responses to their queries. This is great for reaching customers with immediate purchase intent.

Display ads, on the other hand, can build brand awareness and reach potential customers earlier in the buying process. They can help remind users of their interest in your product or service and encourage them to make a purchase.

When you combine these strategies, you can potentially reach users at all stages of the buying process: from initial awareness, through consideration, to the final decision to purchase. This can help increase overall conversion rates.

However, it’s important to carefully manage and monitor both types of campaigns, as they each require different approaches to optimization and have different performance metrics.

Always be sure to align your strategies with your overall business goals, and to measure performance against these goals to ensure you’re getting the best return on your advertising spend.

Google display ads begin to generate brand visibility, leads, and conversions as soon as your campaign is live. However, it usually takes about three months for your display ads strategy to truly blossom. Why is that? Because it requires time to gather the necessary data to transform a steady stream of leads into a torrent. As Google continuously evaluates your campaign’s performance, the algorithm will progressively understand your campaign better and enhance visibility as it confirms the campaign’s quality and relevance to users.

By collaborating with a premier digital marketing agency like First Page, you can ensure round-the-clock monitoring of your campaign’s performance. We diligently track and evaluate how your strategy yields impressions, clicks, and conversions, allowing us to adjust our approach as needed to guarantee continual improvement of your results. With strategic keyword research, audience targeting, and bid strategy adjustments, we can unlock the full potential of your strategy. Rest assured, your campaign’s success is amplified when in our care.