From ambitious start-ups to Fortune 500 companies, our google ads agency in Dublin works alongside brands to amplify their revenue.

We work with great brands of all sizes We work with great brands of all sizes
Are you after leads, sales and traffic? We have the secret to get you there.

Are you after leads, sales and traffic? We have the secret to get you there.

Are you after leads, sales and traffic? We have the secret to get you there.

In the race for rapid growth, appealing to Chinese consumers is a pivotal strategy for any business. Why? Simply put, we’re proficient in charting that course for you.

China, with its staggering user base of over 730 million, stands as the world’s largest online market. Rewind back to a decade ago, China contributed less than 1 percent of global e-commerce transactions. In the present day, it commands over 40 percent.

Our dedicated Chinese SEO team specialises in unlocking the potential of the Chinese market. Regardless of whether your business operates locally or globally, we’re steadfast in our promise to deliver enduring results.

Dramatically improve your visibility

Dramatically improve your visibility

Dramatically improve your visibility

For brands with global ambitions, penetrating the Chinese marketplace is a strategic necessity. Given that the nation’s cumulative annual e-commerce sales touch nearly USD $2 trillion – a figure that triples the size of the American market – it’s no surprise that many brands are channelling their digital marketing initiatives towards this sector of the world.

However, the path to establishing operations and competing effectively in this fiercely competitive market can be fraught with complexities for those unfamiliar with the region.

Renowned for our expertise, First Page Ireland’s stellar team has extensive experience in connecting with the Chinese market. Our precision-focused Chinese SEO campaigns aid both local and international companies in capturing this highly sought-after customer segment.

Dominate your local marketplace

Dominate your local marketplace

Dominate your local marketplace

With the backing of our meticulous approach to local SEO, we utilise strategically researched local search phrases and location-centric keywords, ensuring your local business ascends the search engine results pages, outpacing your primary competitors.

As part of this strategy, we facilitate our clients to capitalise on a highly optimised Google My Business listing. This verification procedure ensures that your customers encounter no difficulty in locating your business during relevant searches.

In addition to your precise address and contact information, potential customers will also be presented with high-resolution images and Google Reviews, showcasing the unique attributes of your business.

Speak your customers’ language

Speak your customers’ language

Speak your customers’ language

Given that Chinese customers account for more than half of global e-commerce sales, it is crucial for your brand to effectively communicate with this lucrative target market.

Studies have shown that 75% of online shoppers prefer buying products with descriptions in their native language. By aligning your product range with this preference, you can significantly enhance your market penetration and conversion rate.

Luckily, First Page offers the perfect solution with our highly experienced multilingual team proficient in English, Mandarin, and Cantonese. Whether you require compelling storytelling or detailed explanations of intricate products, our team can develop a comprehensive strategy that resonates with native Chinese customers, ensuring they fully comprehend and value your offerings.

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Chinese SEO Agency


Chinese SEO refers to the practice of search engine optimisation specifically targeted at Chinese search engines and Chinese-speaking audiences. As China has its own unique search engines and internet ecosystem, optimising websites and content for Chinese search engines is essential for businesses seeking to improve their online visibility and reach within the Chinese market.

Some key points to consider for Chinese SEO include:

  1. Chinese Search Engines: The major search engines in China are Baidu (the dominant player), 360 Search, and Sogou. Each has its algorithms and ranking criteria, so tailoring SEO efforts to these search engines is vital.
  2. Chinese Keywords: Conducting keyword research in Chinese is crucial for identifying relevant search terms used by Chinese users. It involves understanding popular search phrases and incorporating them into the content.
  3. Chinese Content: Creating high-quality and culturally appropriate content in Chinese is essential for engaging Chinese audiences. This includes website content, blog posts, articles, and social media posts.
  4. Hosting: Using servers located in mainland China can improve website loading speed and accessibility for Chinese users, which may positively impact search rankings.
  5. Chinese Backlinks: Acquiring backlinks from reputable Chinese websites can boost a website’s authority and credibility in the eyes of Chinese search engines.
  6. Mobile Optimisation: Mobile internet usage is prevalent in China, so ensuring that websites are mobile-friendly and load quickly on mobile devices is crucial for SEO success.
  7. Localisation: Adapting website content and design to suit the preferences and cultural nuances of Chinese audiences can enhance user experience and search engine visibility.
  8. Chinese Social Media: Utilising popular Chinese social media platforms like WeChat and Weibo can help drive traffic and boost SEO efforts.

Chinese SEO can be complex due to the unique characteristics of the Chinese internet landscape and language, but it is a crucial component of any digital marketing strategy for businesses targeting Chinese-speaking audiences. Working with experts familiar with the Chinese market and its digital ecosystem is highly recommended for successful Chinese SEO campaigns.

To reach Chinese customers effectively through SEO, companies should consider the following strategies tailored to the Chinese market:

  1. Keyword Research: Conduct keyword research to identify relevant and popular search terms used by Chinese customers. Use tools like Baidu Index and Baidu Keyword Planner to discover keywords related to your products or services.
  2. Localised Content: Create high-quality content in Chinese that is culturally relevant and resonates with Chinese customers. This includes website content, blog posts, product descriptions, and social media posts.
  3. Chinese Website: Build a website in Chinese or create a dedicated Chinese version of your website. This shows commitment to the Chinese market and enhances user experience for Chinese customers.
  4. Mobile Optimisation: Ensure that your website is mobile-friendly, as mobile internet usage is prevalent in China. Mobile optimisation improves user experience and search engine rankings.
  5. Chinese Social Media: Leverage popular Chinese social media platforms like WeChat, Weibo, and Douyin (TikTok) to engage with Chinese customers, share content, and drive traffic to your website.
  6. Baidu SEO: Baidu is the dominant search engine in China, so optimising for Baidu is crucial. Understand Baidu’s algorithms, ranking factors, and best practices for SEO on this platform.
  7. Chinese Backlinks: Acquire backlinks from reputable Chinese websites. Backlinks from influential Chinese sites can boost your website’s authority in the eyes of Chinese search engines.
  8. Host in China: If possible, host your website on servers located in mainland China. This can improve website loading speed and accessibility for Chinese users.
  9. Local Directories and Platforms: Register your business on Chinese local directories and platforms, as they are often favoured by search engines and can improve local visibility.
  10. Online Reputation Management: Monitor and manage your online reputation in Chinese. Respond to customer reviews and feedback to build trust and credibility.
  11. Chinese Influencers: Collaborate with Chinese influencers or Key Opinion Leaders (KOLs) to promote your brand and products to their large and engaged audiences.
  12. Understand Chinese Culture: Be sensitive to cultural differences and preferences in your marketing strategies and content. Tailor your messaging and offerings to match the Chinese cultural context.
  13. Monitor Performance: Regularly track and analyse your SEO performance in China using tools like Baidu Analytics or third-party SEO tools. Adjust your strategies based on data insights.

Working with local SEO experts or agencies familiar with the Chinese market can be highly beneficial, as they can provide valuable insights and guidance to navigate the unique challenges and opportunities in reaching Chinese customers through SEO.

Implementing Chinese SEO can offer several significant benefits for businesses targeting the Chinese market:

  1. Reach a Massive Audience: China has the world’s largest online population, with over 900 million internet users. By optimising for Chinese search engines, businesses can tap into this vast audience and potentially reach millions of potential customers.
  2. Increased Visibility: Chinese SEO can improve a company’s visibility on Chinese search engines like Baidu, 360 Search, and Sogou. Higher search rankings lead to increased organic traffic and exposure to a broader audience.
  3. Targeting Chinese-Speaking Users: Chinese SEO allows companies to connect with Chinese-speaking customers directly. By providing content in their native language, businesses can enhance user experience and build stronger connections.
  4. Better User Experience: Localising websites and content for the Chinese market improves user experience. This includes using Chinese language, understanding cultural nuances, and optimising for mobile devices, which are crucial factors for engaging Chinese users.
  5. Higher Conversion Rates: When potential customers find content in their native language, they are more likely to trust the brand and make a purchase. This can lead to higher conversion rates and better return on investment (ROI) for marketing efforts.
  6. Competitive Advantage: Many international companies overlook Chinese SEO, leaving a gap in the market. By investing in Chinese SEO, businesses can gain a competitive advantage and establish themselves as leaders in their niche within the Chinese market.
  7. Local Market Penetration: Chinese SEO can help businesses penetrate specific local markets within China. It allows them to target consumers in different regions with content that caters to local preferences and dialects.
  8. Brand Awareness and Trust: A strong online presence in the Chinese market builds brand awareness and fosters trust among Chinese consumers. This can lead to positive word-of-mouth and referrals.
  9. Better Ad Performance: For businesses running online advertising campaigns, having an optimised website and content can improve ad performance. Relevant landing pages and localised ads are more likely to resonate with Chinese users, leading to better ad engagement and conversion rates.
  10. Data Insights and Market Understanding: Engaging in Chinese SEO provides valuable data insights into customer behaviour, preferences, and market trends. This information can inform marketing strategies and product development tailored to the Chinese market.
  11. Long-Term Growth: Investing in Chinese SEO is a long-term strategy that can yield sustainable growth and market presence in the rapidly expanding Chinese market.

Overall, Chinese SEO offers a pathway for businesses to establish a strong online presence in China, connect with Chinese-speaking audiences, and capitalise on the immense growth opportunities presented by the Chinese market’s sheer size and potential.

Choosing the right Chinese SEO agency is crucial for the success of your online presence in the Chinese market. Here are some key factors to consider when selecting a Chinese SEO agency:

  1. Expertise in Chinese SEO: Ensure that the agency specialises in Chinese SEO and has a proven track record of success in helping businesses improve their online visibility in China. Look for case studies or client testimonials that demonstrate their expertise.
  2. Language Proficiency: Verify that the agency’s team is proficient in Chinese language and culture. Effective communication and understanding of the Chinese market are essential for crafting relevant and engaging content.
  3. Knowledge of Chinese Search Engines: The agency should have in-depth knowledge of Chinese search engines like Baidu, 360 Search, and Sogou. They should be familiar with the algorithms, ranking factors, and best practices for optimising on these platforms.
  4. Local Market Understanding: A good Chinese SEO agency should have a strong understanding of the local Chinese market, including regional preferences, user behaviour, and cultural nuances. This knowledge will help tailor your SEO strategies to specific target audiences.
  5. Experience with Chinese Platforms: Check if the agency has experience working with popular Chinese social media platforms like WeChat, Weibo, and others. This is crucial for promoting your brand and content in the Chinese digital landscape.
  6. International Experience: Consider whether the agency has experience working with international clients and helping them succeed in the Chinese market. A global perspective can be valuable in understanding cross-cultural marketing challenges.
  7. Transparent and Ethical Practices: Ensure that the agency follows ethical SEO practices and is transparent about their strategies and methodologies. Avoid agencies that promise quick-fixes or use black-hat SEO techniques, as they can lead to penalties from search engines.
  8. Proven Results: Look for tangible results and success stories from the agency’s past clients. Ask for case studies or references to verify their claims.
  9. Customised Strategy: A reliable agency should be willing to create a customised SEO strategy tailored to your specific business goals and target audience in China.
  10. Communication and Support: Effective communication is essential when working with a Chinese SEO agency. Make sure they are responsive and willing to provide ongoing support and updates on the progress of your campaigns.
  11. Pricing and ROI: Consider the agency’s pricing structure and evaluate the potential return on investment (ROI) from their services. Remember that quality SEO is an investment and may not come at a rock-bottom price.
  12. Contracts and Agreements: Review the terms of the contract or agreement before committing to the agency’s services. Be wary of long-term contracts without clear exit clauses.

Give us a call today to talk any further.