How many searches do you get for business-relevant keywords? (per month)

Search Volume

100

What percentage of the people that search for your keywords click on your website?

CTR

€1,000

Out of the visitors to your website,what percentage convert into customers?

Conversion Rate

20%

What is your average
order value?

Average Order Value

€100

What is the average lifetime value of your customer?

Life Time Value

€100

Based on these numbers, here is what you could expect for return on investment*

Visitors 1000
Conversions 200
AOV €5
Net Revenue (Monthly) 80
Total Lifetime Value €8,000
Monthly ROI 700%

*The information calculated from the First Page ROI Calculator is intended for use by you as a guide ONLY. The calculations produced by the First Page ROI Calculator do not in any way represent guaranteed results, and the calculations have no legal effect on any contracts entered into by you (‘the Client’) with First Page. The figures and formulae used within the First Page ROI Calculator may change at any time without notice. First Page accepts no responsibility for any losses arising from any use or reliance upon any calculations or conclusions reached by using the First Page ROI Calculator.

How do you determine SEO ROI?

Here at First Page, we’re fully committed to ensuring your campaign is flawlessly integrated with your company objectives. In fact, over the last decade, we’ve positioned over 71,000 keywords on the first page for our clients.

That’s why we’ve amalgamated our years of knowledge and proficiency to craft an SEO ROI formula tool for gauging potential revenues for your campaign. Utilising five of the most significant SEO metrics, our easy-to-use calculator can demonstrate just how impactful an SEO strategy can be for your enterprise.

Here’s some additional information on our metrics.

Monthly search volume

Gain insights to how much traffic you can unlock by providing the monthly search volume of your targeted keywords.

Average order value

Knowing how much your customers spend on average every time they make a purchase can help us more accurately determine your ROI.

Lifetime value

A key component in determining your ROI, this figure refers to how much customers spend on average during their entire customer lifecycle.

SEO ROI Calculator

FAQs

WHAT IS SEO?

SEO, or Search Engine Optimisation, is the process of enhancing a website’s visibility in search engine results pages (SERPs). It involves various strategies, techniques, and tactics aimed at increasing the number of visitors to a website by obtaining a high-ranking placement in the results page of search engines like Google, Bing, and others.

SEO can be broken down into three main categories:

On-Page SEO: This involves optimising individual web pages so they rank higher and earn more relevant traffic. It includes aspects such as the content on the page, meta tags, title tags, URL structure, and keyword usage.
Off-Page SEO: This focuses on external ranking signals like backlinks from other websites. Building quality backlinks can help increase a website’s authority, leading to higher rankings.
Technical SEO: This refers to non-content related optimisation like website speed, mobile-friendliness, indexing, crawlability, site architecture, structured data, and security.

The goal of SEO is not only to rank a website high in search results but also to improve user experience and usability, build trust and credibility, and create a loyal audience by providing valuable and high-quality content.

WHAT’S A GOOD ROI FOR AN SEO CAMPAIGN?

Determining a “good” Return on Investment (ROI) for an SEO campaign can vary significantly depending on the industry, competitive landscape, the baseline from which you’re improving, and your specific business goals.

However, some businesses consider an ROI of 200% as a good starting point. This means that for every dollar invested in SEO, you’re getting two dollars back. If your ROI is less than 100%, you’re not breaking even on your investment.

Remember, SEO is a long-term strategy, and it can often take several months to begin seeing the fruits of your labor. It’s also worth noting that the ROI of SEO can be extremely high compared to other marketing strategies, due to its inbound nature (you’re attracting customers who are already searching for the services or products you offer) and the fact that it doesn’t require ongoing costs like pay-per-click (PPC) advertising.

CAN I CALCULATE PPC ROI WITH THIS ENTERPRISE SEO ROI CALCULATOR?

No, a dedicated enterprise SEO ROI calculator is designed to calculate the return on investment for SEO campaigns, not Pay-Per-Click (PPC) campaigns. While both SEO and PPC are forms of digital marketing, they have different strategies, metrics, and methods of measurement.

PPC campaigns involve buying ads on search engines and other platforms, where you pay a certain amount every time a user clicks on your ad. The ROI for PPC campaigns is typically calculated as:

[(Revenue from PPC – Cost of PPC) / Cost of PPC] * 100%

On the other hand, SEO involves improving your website’s organic search engine rankings to increase visibility and traffic. The ROI for SEO is often calculated by considering the value of the additional traffic generated, the conversion rate of that traffic, and the profit margins on those sales, in contrast to the cost of the SEO efforts.

ARE THESE ROI FIGURES GUARANTEED?

No, ROI figures are not guaranteed. Both SEO and PPC are affected by a variety of factors, and performance can vary widely based on elements such as industry competition, market conditions, the quality of the campaign execution, website infrastructure, changes in search engine algorithms, and more.

ROI predictions are often based on historical data, industry benchmarks, and projections from similar campaigns. However, they are just that, projections. They provide a useful tool for setting goals and expectations, but they can’t account for every possible variable.

It’s also important to remember that digital marketing, including SEO and PPC, often requires a period of testing and optimisation. Initial returns may be lower as you refine your approach, identify the most effective strategies, and better understand your audience’s behaviour.

HOW CAN I GET STARTED WITH SEO?

Starting with Search Engine Optimisation (SEO) involves several steps, including understanding the basics of SEO, conducting keyword research, and optimising your website. Here’s a simplified guide to get you started:

Educate Yourself About SEO: Learn the basics of SEO. You can find many free resources online, including guides, blogs, and video tutorials. Moz’s “Beginners Guide to SEO” and Google’s “Search Engine Optimisation (SEO) Starter Guide” are good places to start.
Keyword Research: Identify the keywords that are most relevant to your business or website. These are the terms that people are likely to use when searching for the products or services you offer. There are numerous tools available online, both free and paid, like Google Keyword Planner, SEMrush, and Ahrefs.
Optimise Your Website: Once you’ve identified your keywords, you should incorporate them into your website in a natural and meaningful way. This includes your titles, meta descriptions, headers, content, and URLs.
Content Creation: Regularly create high-quality, unique, and relevant content that is valuable to your audience. This not only helps with SEO, but it can also increase your credibility and user engagement.
On-Page SEO: Optimise the elements on your website, including image alt text, URL structure, and internal links. Make sure your site is mobile-friendly and loads quickly.
Off-Page SEO: This includes actions taken outside of your website to improve your search engine rankings, like link building from reputable sites and social media marketing.
Technical SEO: Ensure your website is easy for search engines to crawl and index. This includes using an SSL certificate for security, creating a sitemap, and utilising structured data.
Track Your Progress: Use tools like Google Analytics and Google Search Console to monitor your traffic, see what keywords are driving visitors, understand user behaviour, and track your website’s performance.
SEO is a Long-term Process: Remember, SEO takes time. It may take several months before you start seeing significant results.

As you can see there’s a lot to it and that’s only scratching the surface. Call First Page today for a free proposal!

HOW CAN SEO ROI BENEFIT MY BUSINESS?

Investing in SEO (Search Engine Optimisation) can have numerous benefits for your business, many of which contribute to a substantial return on investment (ROI). Here are a few ways in which a positive SEO ROI can benefit your business:

Increased Organic Traffic: A well-optimised website ranks higher in search engine results pages (SERPs), which can significantly increase the amount of organic (free) traffic your website receives.
Cost-Effective Marketing: Unlike paid advertising strategies, SEO targets users who are actively searching for your products or services online. This can make SEO more cost-effective than other marketing strategies, which often leads to a higher ROI.
Improved User Experience: Good SEO also involves improving the user experience of your website. This includes making your website mobile-friendly, increasing site speed, and enhancing navigation. A better user experience can lead to increased user engagement, higher conversion rates, increased lead generation and improved brand reputation.
Increased Visibility and Credibility: A higher ranking in the SERPs can increase your business’s visibility and credibility. Users often perceive the top results in search engines as more trustworthy and reputable.
Long-Term Results: Unlike paid advertising, which stops generating results as soon as you stop paying, the effects of SEO are long-term. While it requires ongoing work to maintain and improve your rankings, the traffic, visibility, and credibility benefits can continue long after the initial work is done.
Data for Business Insights: SEO tools and analytics provide a wealth of data, including which keywords and phrases bring in the most traffic, the demographics of your audience, and user behaviour on your website. These insights can inform your business and marketing strategy beyond SEO.

By investing in SEO and tracking your ROI, you can ensure your efforts are paying off and adjust your strategies as necessary for continuous improvement. Always remember that SEO is not a one-time task, but an ongoing process that requires regular adjustments and updates to keep up with evolving search engine algorithms and market trends.

Significant negotiation clout
with our partners.

Our network of premier partners gives us exclusive access to first in-market media products, exclusive collaboration plans and inside intel, so we can keep you ahead of your competition.

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SEO ROI Calculator

How do you determine SEO ROI?

How do you determine SEO ROI?

Monthly search volume

Average order value

Lifetime value

SEO ROI Calculator

FAQs

WHAT IS SEO?

WHAT’S A GOOD ROI FOR AN SEO CAMPAIGN?

CAN I CALCULATE PPC ROI WITH THIS ENTERPRISE SEO ROI CALCULATOR?

ARE THESE ROI FIGURES GUARANTEED?

HOW CAN I GET STARTED WITH SEO?

HOW CAN SEO ROI BENEFIT MY BUSINESS?

Significant negotiation clout with our partners.

Significant negotiation clout
with our partners.