From ambitious start-ups to Fortune 500 companies, our google ads agency in Dublin works alongside brands to amplify their revenue.
SENTR technology revolutionises collaboration between agency and client.
Have you ever wondered to yourself what your digital marketing agency actually does for you? We completely get it – you want to know where your money is going and to see the results from your campaigns!
At First Page, we recognised a legitimate need for digital marketing agency evolution. An industry that for a while seemed to stagnate in terms of what it offered its clients across several key areas of the business.
Enter SENTR, the groundbreaking technology developed by First Page in-house to directly benefit our clients. By creating a wholly transparent approach to task management, invoicing and several other integral aspects of your campaign, you’ll never feel as though you’ve been left in the dark again.
Short for Synchronised Engagement Network for Tasks and Reporting, SENTR truly is an industry-leading technology that places First Page on an entirely new level than our competitors.
SENTR answers questions before they’re even asked.
Whether you are a business owner, marketing manager or digital lead at a company, engaging with a digital marketing agency for services such as SEO and social media marketing may have eventually led to asking yourself questions such as:
- Where’s the email that had the link to our campaign’s results again?
- Are we up to date with the invoices?
- How do I find the latest digital marketing plan?
- Why can’t I find the file they sent through?
- Where is our money actually going?
Even if one or more of the above hasn’t yet been asked, chances are it’s going to be eventually. Because for a long time, agencies haven’t seemed to offer very much at all in the way of clarity to their clients…
Until now.
When you engage with First Page, you’ll be blown away by just how clear everything is from the very beginning. We take pride in being completely transparent with every one of our clients, and SENTR is the perfect complementary technology to accompany our team’s approach.
Delivering an array of project management tools in one.
Our proprietary technology SENTR is a legitimate powerhouse of a digital marketing tool. Gaining access to it means opening a door to the entirety of the digital marketing world we’ve created to ensure outstanding results.
Execution
Before hitting the ‘go’ button, our team will create a digital marketing strategy that aligns to every one of the goals you’re looking to achieve. Once we’ve done this (and you’re happy with what we’ve created, of course), we will then build all of the assets required for each of the channels the campaign will run on.
Then, once all of the pieces have been developed you can access them directly via SENTR, allowing you to approve or request revisions wherever necessary. When all assets have been approved, the campaign in its entirety will be prepped and ready to go and can be executed through SENTR.
Optimisation
The consumer landscape is one that is constantly evolving and reshaping. As such, to ensure success in your digital marketing strategy it’s essential to frequently review and optimise your campaigns. Long story short, a static approach in a sea of dynamic voices means certain doom.
Our team will keep a close eye on your campaign and each of its elements to determine whether there are better-performing assets that should be boosted above other lesser-performing ones. This will effectively save you money and supercharge your ROI.
With access to SENTR, you also have the ability to review your campaign’s performance and ascertain whether you’d like certain assets to be prioritised over others. You can even request for the budget to be reduced or removed from entire channels to increase budgets for others if you’d prefer.
Account management
While you will have your own dedicated account manager who you can speak with directly whenever you have any questions or would like information about your campaign, you may find that by using SENTR you’re able to get this information in a much more streamlined manner.
Once you’ve logged in, you’ll have instantaneous access to the latest updates to your campaign including any optimisations that may have been made, how things are tracking on the various platforms and much more.
But its functionality doesn’t just stop there. In fact, even when you’re not logged in you’ll still receive notifications to your email to keep you up to date with important information like how your campaign is tracking. You’ll also be notified when various assets have been uploaded and are ready to review and approve and other key actionable tasks.
This can effectively save you time and allow you to focus on other areas of your business instead.
Task management
By being able to organise and prioritise tasks, your campaign can be built and ready to go much faster and more efficiently. In addition, visualising the progress of each task involved in building your campaign as they pass through the stages to completion makes everything much clearer and more straightforward.
This means with SENTR you can stay up-to-date with where our team is throughout the development of your campaign, as well as which stage the campaign is at upon execution.
Reporting
You’ll never have to sit around and wait for someone to send you through the latest report for your digital campaign again! Simply jump into SENTR and there you’ll find the very latest report ready for you to view and download.
Within the reports you’ll find all the data you need to determine how successful your campaign is performing across SEO, SEM, PPC, social media, eDMs and more, with information that includes:
- Organic SERP position
- Social media engagement
- Landing page bounce rate
- Open rate
- Leads
- Cost per lead
- Clicks
- Cost per click
- Click-through rate
- Conversion rate
- Customer acquisition cost
… and every other digital marketing KPI you can think of!
Collaboration
Another aspect of the agency-client relationship that can sometimes become a little messy and convoluted is collaboration in general, especially when there are multiple stakeholders involved in the project.
From emails back-and-forth for approvals through to general campaign questions and everything in between, it can really be quite tedious to effectively collaborate if approached in the old-school way.
SENTR works to break down this tediousness and confusion completely. It is the central hub where clients can view and approve/request changes to assets easily, ask questions (or even find the answers there) and so much more in one very convenient place.
Planning
Provided us with your goals and wondering where we’re at? Jump into SENTR and you’ll be able to find out how your strategy is coming along! Planning a digital strategy is the most essential step that will determine exactly how successful your campaign is, and our team goes above and beyond in the planning stage as a result.
Once we’ve built your carefully-tailored digital marketing plan, you can review it and provide us with any feedback you have directly through SENTR. This seriously streamlines the entire process and enables us to make any requested changes and move to asset building and execution stages much faster.
Invoicing
When the time rolls around each month for invoicing, it can often prove to be somewhat of a clunky (read:messy) experience when done in the traditional way – emailing back and forth with accounts.
But with SENTR, it really couldn’t be any easier. Not only are you able to view your latest invoice, but you’ll also receive a notification when it comes through via SENTR as well as through to your email. Which means you’ll never accidentally miss an invoice again!
Plus, you can also access all of your previously-paid invoices with just a few clicks of your mouse, which helps to make tax time an absolute breeze.
SENTR keeps you informed and assists you in achieving your goals.
You won’t have to be concerned about not knowing what’s going on with your campaigns. SENTR will provide you with real-time reporting and transparent access to the optimizations that are being implemented.
SENTR analyses your campaigns so that our team can optimise for the highest converting opportunities and provide you with the best ROI possible.
